That makes a majority stake sale cleaner than a potential sale of other assets at Paramount, one of the people said. While other assets at Paramount Global are closely intertwined with its flagship streaming service Paramount+, BET has its own streaming service, its own ad sales team, and an investment from actor and producer Tyler Perry. Paramount Global recently rejected a $3 billion deal for its premium cable network Showtime, according to a Wall Street Journal report. Sale talks for BET Group are not suggestive of a broader strategy to begin selling off pieces of Paramount, said the people. The Wall Street Journal first reported on the talks. A Paramount spokesperson declined to comment.
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